Georges Duboeuf ′Flower Label′ Fleurie 2020/21

18-year-old Georges Duboeuf knew his family’s wines had the potential to become some of the most celebrated Beaujolais in France. In 1964, he set off on his bicycle with a selection of bottles strapped to his back. He pedalled around some of the most celebrated French restaurateurs of the day and they all loved the food-friendly wines. Georges’ success inspired him to expand the family business and build relationships with some of the best growers in Beaujolais. Fleurie is one of best appellations in the region – known for producing floral, delicate wines. Think violets and red berries, with a really silky texture. As for food – it’s brilliant with charcuterie and terrines.